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Archive for the ‘Portfolio’ Category

Intel Multiply

Posted in Featured, Portfolio on Thursday, August 24th, 2006 at 5:31 pm No Comments

My role at MRM was to manage the production of online advertising assets for a forthcoming campaign to promote the launch of the Intel Core 2 Duo processors. Publishers included MSN, Yahoo!, CNET, eBay, Sky, Channel 4 and more.

As the project manager, my responsibilities…

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Smirnoff Appleback

Posted in Portfolio on Tuesday, October 4th, 2005 at 11:34 am No Comments

Smirnoff Appleback Lenticular

Lenticular – Front

A campaign was developed to drive awareness and trial of Smirnoff Appleback, a new mixed drink from Smirnoff. The campaign included “barstorming” activity where promotional…

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Microsoft Go To Market

Posted in Portfolio on Monday, October 4th, 2004 at 4:58 pm No Comments

Microsoft were in negotiations with European mobile operators to bring Windows Mobile devices (eg Microsoft Smartphone and Pocket PC devices) to market. msgotomarket.com was a communications tool that provided marketing and training support to the mobile operators and Micosoft’s partners.

A password protected website was developed…

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Windows Mobile Retail Promotions Planner

Posted in Portfolio on Monday, October 4th, 2004 at 4:07 pm No Comments

With 7 key markets across EMEA all taking an ad hoc approach to Windows Mobile promotions, KLP was briefed to develop promotional guidelines that could be scaled up for worldwide distribution.

A centralised online solution was proposed as an alternative to printed guidelines. The online version offered…

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Think Windows Mobile

Posted in Portfolio on Monday, October 4th, 2004 at 10:14 am No Comments

Thinkwindowsmobile.com was designed exclusively for retail staff from stores like Dixons, Carphone Warehouse etc. The main objectives were to:

  • Encourage retail staff to confidently & consistently demonstrate the key features of Windows Mobile devices to customers.
  • Educate staff on the features and benefits of Windows Mobile products.
  • Generate excitement and…
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Guinness Celebrity Publican

Posted in Portfolio on Saturday, October 4th, 2003 at 5:23 pm No Comments
  • In 2003, research was showing that 21-29 year olds perceived Guinness to be for an older demographic.
  • KLP created a PR campaign around a celebrity to drive affinity and awareness.
  • Consumers voted for their favourite Belfast bar on the promise that Johnny Vegas, a well known brand ambassador, would be…
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Design Ministry

Posted in Portfolio on Saturday, October 5th, 2002 at 1:36 pm No Comments

Freelance assignment to troubleshoot DHTML problems and clean up code. Production work included re-working DHTML layers, tidying HTML, reworking graphics and re-instating Dreamweaver template structure.

Design Ministry

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Workthing.com promotion

Posted in Portfolio on Saturday, October 5th, 2002 at 10:36 am No Comments

I was the Project Manager for this campaign which involved the creation of a competition microsite with a viral component encouraging users to invite friends to enter a competition. The site included a database for capturing competition entries, a backend (ASP) statistics tracking/reporting system…

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Witnness

Posted in Featured, Portfolio on Saturday, August 24th, 2002 at 5:28 pm No Comments

Witnness was a programme of events aimed at 18-24 year old Irish male rejecters of Guinness with the objective of changing their attitude to Guinness. The centre piece of the programme was a large music festival near Dublin. Over 80,000 people attended the festival over 2…

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T-Motion

Posted in Portfolio on Friday, October 5th, 2001 at 10:51 am No Comments

T-Motion was a mobile portal which offered users mobile access to information and sevices by utilising Web and mobile technologies. Developed in both English and German, core services included email, an address book and a calendar. I was the producer in a team that fluctuated…

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