The brief from Microsoft Digital Advertising Solutions was to create a compelling presentation tool (using Microsoft Powerpoint and Flash) which would allow sales reps to present the benefits of Windows Social Media Advertising. An overall creative concept was developed and executed with a mixture of…
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Windows Live Social Media
Windows Mobile Localisation
Microsoft rolled out a new ‘Windows Mobile Software’ section on www.windowsmobile.com and wanted this new content to be localised and rolled out throughout their European markets (including the UK, Germany, France, Italy and Spain).
My role was to cost, plan and manage this localisation. Tasks included:
- Project…
Microsoft Go To Market
Microsoft were in negotiations with European mobile operators to bring Windows Mobile devices (eg Microsoft Smartphone and Pocket PC devices) to market. msgotomarket.com was a communications tool that provided marketing and training support to the mobile operators and Micosoft’s partners.
A password protected website was developed…
Windows Mobile Retail Promotions Planner
With 7 key markets across EMEA all taking an ad hoc approach to Windows Mobile promotions, KLP was briefed to develop promotional guidelines that could be scaled up for worldwide distribution.
A centralised online solution was proposed as an alternative to printed guidelines. The online version offered…
Think Windows Mobile
Thinkwindowsmobile.com was designed exclusively for retail staff from stores like Dixons, Carphone Warehouse etc. The main objectives were to:
- Encourage retail staff to confidently & consistently demonstrate the key features of Windows Mobile devices to customers.
- Educate staff on the features and benefits of Windows Mobile products.
- Generate excitement and…

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